![]() It remains to be seen if the wealth of online text-to-image generators-typically easy to use and low-cost-will make Shutterstock’s integrated model redundant. “It’s disappointing to know we have so little respect and it’s worrying to now be competing with bots for sales.” “Shutterstock already offers pennies per sale to its artists and this fake imagery is going to debase the work of professionals further,” a UK-based Shutterstock photographer told Artnet News on the condition of anonymity. models - are unclear, with the company unable to put a number on how much contributors might expect to receive. The details of the Contributor Fund - the first attempt of a major platform to compensate artists for the use of their work in generative A.I. Once the model goes live, Shutterstock’s A.I.-generated images will offer a competitive alternative to the very photographs (and their photographers) used to train DALL-E.ĭespite such assertions, the development remains deeply concerning to Shutterstock photographers and creators, many of whom already felt underpaid and see the incorporation of an A.I. In 2021, Shutterstock began selling both images and metadata to OpenAI as the San Francisco-based company built and refined DALL-E. The partnership is something of a full circle moment. “We have a long history of integrating A.I. We recognize that it is our great responsibility to embrace this evolution,” Paul Hennessy, Shutterstock’s CEO, said in a press statement. “The mediums to express creativity are constantly evolving and expanding. It’s an expansion of a strategic partnership struck between the two companies in 2021. The agreement also includes a fund to compensate artists and a pledge to publish the insights it gathers on A.I.-generated content. On October 25, the stock image company announced a deal with OpenAI that will see a text-to-image service integrated into Shutterstock in the coming months. That’s one conclusion of Shutterstock’s decision to begin selling A.I.-generated images created using OpenAI’s DALL-E 2, the deep learning image synthesis product. If you can’t beat them, sign an exclusive partnership.
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